The Hard SELL - Marina Bruera

What is an example of a hard sell? A hard sell technique used to sell a car, for example, might focus on the limited availability of the particular model, how other people are waiting to purchase the vehicle, and how prices might increase if the consumer walks off the lot. A hard sell is a sales strategy that is direct and pushy. It is designed to get a consumer to purchase a good or service immediately without time to contemplate. Hard sell tactics have a negative connotation and are considered unscrupulous. A hard sell stands in contrast to a soft sell that is gentle and low-pressure. he hard sell is a way of trying to get someone to buy or do something by being very forceful: When I told him I didn't think the car was right for me, he tried the hard sell on me. his tax increase is going to be a hard sell to voters. connected with advertising A good example of a hard sell is the sales technique used in “infomercials” – typically half-hour presentations of a product on television. Infomercials are typically packed with reasons to buy the offered product, and often get the reasons backed up by the testimony of an expert.

selling how do manufacturers and sales people let their customer

selling is what makes societies grow and expand . It is what almost everyone of us does , in one form or another Some sell manufactured goods orproducts, others sell services , and last but not least some sell their knowledge or prestige . At the other end, consumers feel attracted by the products, knowledge or prestige and try to achieve their goasl: buying them We can t escape buying and selling .

THE POWER OF ADVERTISING

What is the power of advertising on consumer behavior? Creating awareness: Advertising can make people aware of a product, service, or idea they may not have known about before. This awareness can influence their decision-making and potentially change their behavior. Shaping attitudes: Advertising can shape people's attitudes towards a product, service, or idea.13 mar 2023 We as consumer choose brands over other brands Do we know why ? Do we know how we are influenced ? ADVERTISING is responsible for us knowing what to buy. And we are influenced by it even though we may not either perceive this or even admit it . We don t choose ramdomly. First we look at the ad or commercial showing or extolling the virtues of the product and if we believe the add we then are closer to buying the product . Price isnot always a determinant or exclusive factor on our decisions Sometimes we cqn t qafford a product but some people would make an effort and wait until they haqve been able to put by the money needed for that product and would rather not buy a cheaper one .instead Sometimes we must decide on price, as we need the product and would not be prepared to wait until we have saved enough. Wheredo you belong in the above?

TOPIC TRAVELLING

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